About Us – ThaiLive

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Background

COVID-19 changed nearly every aspect of ourlives. In a very real way, the pandemic causeda permanent shift in how we interact daily,even with common tasks like shopping.

In the realm of shopping, physical channelscame to a crashing halt or slowed to a crawl.

Consumers have rushed to digitalalternatives to fulfill their need for in-storeshopping. “Livestream ecommerce” or livecommerce for short, emerged in 2020 as anew trend and digital channel.

In China, live commerce has developed at atremendous pace, with sales topping $171billion in 2020, and an expected sales figureof $423 billion in 2022. To put this intoperspective, China’s livestream ecommercemarket burgeoned at a compound annualgrowth rate of over 280% between 2017 and2020

OUR CONCEPT

Community

• Livestream Interactions
with buyers

• Immediate inquiries
responses

• Instant order confirmation

Recommendation

• Curiosity, discovery driven

• New and fresh products

• Short fragmented time

• Emotional, impulse

Entertainment

• Delightful and engaging

• Foster daily usage habit

• Dynamic, lively interface

• Constant new features

Value for Money - Time - Entertainment

Value for MTE is a central elementof the interactive e-commerceapproach. It is less a directinteractive aspect of userexperience and refers more to aprinciple core user need. Themechanisms for delivering value arevarious, including the consumer tomanufacturer model, and limitedtime promotional coupons